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The brand visual design for the Korean pajama brand MoonyaMoony which is illustrated by me. The brand wants to promote playful, friendly and warm brand identity and to relate the brand visuals to children's stories. To achieve the goal of this project, I chose the fable about monkeys who try to save the moon, but not knowing that they are looking at a reflection of the moon. I used warm yellow and orange colors which are inspired by the moon to create the moon-and-monkeys pattern on their pajamas. Then I create a coloring-book style line drawing illustration for this package design. The concept for these shopping bags is that once a family purchases from MoonyaMoonya, their kids can play with the shopping bag as a coloring book.
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