The pink color is universally assigned to young females to represent the female stereotype of pure, powerless, and innocent. While the male genital organs are always recognized as hard swords and a symbol of courage and masculinity, the female genital represents weakness and vulnerability. To challenge and make us question the role of female values and against phallicism, a new organization pops up. It stands for women’s equality and the portrayal of women in public media by adding female perspectives in industrial design and visually changing media and advertising.